Top political influencers and leading national journalists make our conference’s biggest Political Super Session yet.

NEW YORK–(BUSINESS WIRE)–TVB’s 2020 Alt Forward Conference will be unlike any before – this year’s conference will be an entirely virtual, multi-dimensional experience in TVB’s custom digitally rendered conference center on Thursday, October 1st.

The Political Super Session will be supersized, with three separate conversations bringing together reporters from leading national news outlets with four leading political influencers and a political advertising expert. Participants will discuss the uniqueness of the 2020 election cycle and offer insight into the role local broadcast TV advertising plays in presidential and congressional campaigns. The three segments include:

  1. Political Discourse with David Axelrod and Karl Rove: Moderated by the Chief Washington Correspondent for The New York Times, Carl Hulse, this interview will focus on what’s made the 2020 election cycle unique according to seasoned campaign and political strategists David Axelrod and Karl Rove. Topics of conversation will include the expansion of crucial battleground states, how campaigns have adjusted their strategies with in-person campaigning on hold, and how presidential campaigns are reaching key demographics ahead of Election Day.
  2. Looking Forward: Congressional Political Strategies: This panel will be moderated by Julie Bykowicz, a national political reporter for The Wall Street Journal. The executive directors of the two primary political organizations focused on electing members of the U.S. House of Representatives will discuss their strategies for reaching a wide variety of voters, given the number of competitive U.S. House seats this cycle. Lucinda Guinn, Executive Director of the Democratic Congressional Campaign Committee (DCCC), and Parker Poling, Executive Director of the National Republican Congressional Committee (NRCC), will offer insight into how they view digital and TV working together, what they are most focused on, and innovative advertising strategies they’ve seen work well this year.
  3. Political Forecast: Steve Passwaiter, Vice President & General Manager, CMAG Division, Kantar, will share his latest outlook on media spending for the upcoming elections at the gubernatorial, senatorial and presidential level. His forecast will look at current battleground states and both current and projected spending levels for 2020.

This election year is unlike any other, and there are many new campaign trends and political advertising strategies to discuss,” said Steve Lanzano, President & CEO of TVB. “There are none who could provide more valuable insight than those who’ve been at the top of this century’s top campaigns. This year’s spending trends continue to confirm the prevalence of local broadcast TV advertising for political campaigns because of its influence, reach, and most importantly, the trust it instills in voters.”

About TVB: TVB is the not-for-profit trade association representing America’s local broadcast television industry. Its members include the U.S. television stations, television broadcast groups, advertising sales reps, syndicators, international broadcasters, and associate members. TVB actively promotes local media marketing solutions to the advertising community and works to develop advertising dollars for the medium’s multiple platforms, including on-air, online, and mobile. TVB provides a diverse variety of tools and resources, including its website, to support its members and to help advertisers make the best use of local ad dollars. For more information, visit


Angela Sundstrom



Cameron Smith

The Herald Group


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