The Program, in Partnership With McDonald’s USA and Ulta Beauty, Will Virtually Connect HBCU Students and Alumni With Their Favorite Musical Artists, Influencers and Entertainment to Celebrate the Rich Histories and Cultural Impact of America’s Historically Black Colleges and Universities
“HBCU Homecoming Celebration on iHeartRadio” Will Stream on iHeartRadio’s YouTube and Will Broadcast Across iHeartMedia’s Hip Hop and R&B Radio Stations on November 12
NEW YORK–(BUSINESS WIRE)–iHeartMedia (NASDAQ:IHRT):
WHAT: iHeartMedia announced today the programming lineup for the “HBCU Homecoming Celebration on iHeartRadio,” which will feature a number of events designed to shine a light on student excellence through an uplifting, high-energy celebration across multiple iHeartRadio platforms, showcasing HBCU pride, Black excellence and achievement. The special events will include an inspiring artist panel around female empowerment, entrepreneurship and beauty; a can’t-miss tailgate party with special celebrity guests and legendary HBCU Homecoming moments; a Homecoming virtual concert; HBCU-inspired iHeartRadio Playlists and a 24-hour iHeartRadio HBCU station with the anthems to celebrate homecoming and other special surprise moments that capture and pay homage to HBCUs and the spirit of the season.
WHO: iHeartRadio’s Angela Yee, co-host of the hit morning show The Breakfast Club, and special guests will explore female entrepreneurship and the art of brand building as the modern-day self-CEO as part of the iHeartRadio Beautiful Possibilities presented by Ulta Beauty. During the discussion, the panel participants will share their personal stories of success and explore how they rise above challenges to define their careers. The panel aims to uplift, inspire and pave the way for the next generation of Black women leaders and will be followed by a performance by singer and songwriter H.E.R.
iHeartRadio’s DJ Envy, co-host of the hit morning show The Breakfast Club and Hampton University Alumni, will host the iHeartRadio HBCU Homecoming Party on the Yard, presented by McDonald’s, through its Black & Positively Golden Movement. The virtual event will include celebrity guest and McDonald’s owner/operator interviews, legendary HBCU Homecoming highlights, and several special surprise moments. The event will culminate with a performance from global superstar Khalid across all iHeartMedia Hip Hop and R&B stations.
WHEN: iHeartRadio Beautiful Possibilities presented by Ulta Beauty, featuring a performance by H.E.R., will kick off “HBCU Homecoming Celebration on iHeartRadio,” via stream on iHeartRadio’s YouTube from 3:00-4:00 PM on November 12. All other programs will stream on iHeartRadio’s YouTube and broadcast across iHeartMedia’s Hip Hop and R&B radio stations from 5:00-6:30 PM ET/PT.
MORE: Due to the COVID-19 pandemic, hundreds of HBCUs and their students and alumni will not be able to attend in-person homecoming celebrations to honor their institutions’ rich histories, cultural impact and notable alumni. To help fill that void, the “HBCU Homecoming Celebration on iHeartRadio launched on October 19 and features podcast episodes and vignettes highlighting former HBCU students and alumni throughout the month. Participating talent includes singer and songwriter Bobby Valentino; singer and songwriter Brian McKnight; recording artist, songwriter, actor and activist Killer Mike; actress and personality La La Anthony; actor Lance Gross; singer, songwriter and actor Lionel Richie; producer, songwriter and DJ Metro Boomin; comedian, actor, on-air and television personality Steve Harvey; actor and entertainment reporter Terrence J; singer and songwriter Toni Braxton; recording artist Wale; film producer Will Packer; and iHeartRadio on-air personalities Bev Johnson, Bushman, Charlamagne Tha God, DJ Envy, Kendra G, Kyle Santillian, Mike Evans, Monica Barnes, Queen B and Zach Boog, most of whom are also HBCU alumni.
iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month – and with its quarter of a billion monthly listeners, has a greater reach than any other media company in the U.S. The company’s leadership position in audio extends across multiple platforms, including more than 850 live broadcast stations in over 160 markets nationwide; through its iHeartRadio digital service available across more than 250 platforms and 2,000 devices; through its influencers; social; branded iconic live music events; other digital products and newsletters; and podcasts as the #1 commercial podcast publisher. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio product, using data from its massive consumer base. Visit iHeartMedia.com for more company information.
Jessica King, 212-377-1120
Danielle Vitucci, 646-343-2425