“Experience Estrella. Everywhere.” IAB NewFront and UpFront Presentations to be Hosted by Omar Chaparro, Star of EstrellaTV’s “Tu-Night con Omar Chaparro”
LOS ANGELES–(BUSINESS WIRE)–Estrella Media, a leading vertically integrated, multi-platform, Spanish-language media company in the U.S., presents two spring sales presentations in May – the Estrella Media IAB NewFront presentation and the Estrella Media UpFront experience. This year’s theme is “Experience Estrella. Everywhere.” The presentations will be hosted by EstrellaTV star Omar Chaparro, the renowned actor, comedian, and musician and host of the genre-defining “Tu-Night con Omar Chaparro” primetime series. The Estrella Media IAB NewFront virtual presentation will take place on Wednesday, May 5 at 2:20 p.m. ET, followed by the Estrella Media UpFront virtual experience on Thursday, May 6 at 2:00 p.m. ET
“We are excited to highlight our slate of returning series and announce our 2021 and 2022 development slate to the advertising and brand community during this year’s upfront sales season,” said Jason Hall, Executive Vice President of Sales, Estrella Media. “At Estrella Media, we create unique, unscripted Spanish-language programming that invites our audiences to be fans and a part of the experience. The result is viewers and listeners engaging with EstrellaTV, Radio, and the Don Cheto Radio Network every month. With over 60 million Latinos in the U.S., this is an influential and important audience for our brand partners. Estrella is the answer.”
Chaparro added, “I’m excited to lead the UpFront season agencies and brands through not only my show but the entire EstrellaTV lineup. My career is about creating fun, entertaining and musical opportunities to connect with people through TV, film, and music. If you haven’t embraced the power of Latinos, let me be your guide and show you what you need to pay attention to, and also let you kick back and enjoy a bit of a show. It’s a virtual party – everyone’s welcome!”
“Estrella Media enters this year’s IAB NewFront as the only Spanish-language presenter, with amazing growth and momentum on all of our digital platforms. We are committed to making it easy for our passionate fans to experience their favorite content on any device, anywhere, and anytime for free with no restrictions, paywalls, or walled gardens. It works for our fans and our advertising partners,” said René Santaella, EVP, Digital & Streaming Media at Estrella Media.
EstrellaTV is a national broadcast network, carried by most major cable carriers, and streamed everywhere on Samsung TV+, The Roku Channel, Xumo, and FuboTV. With 15 owned or operated broadcast stations and over 30 broadcast affiliates in leading Hispanic markets, the network also has channel positioning on major U.S. cable distributors and through free ad-supported streaming platforms airing EstrellaTV. Audiences can also access Estrella News, the first 24/7 Spanish-language multi-platform news network in the U.S.
About Omar Chaparro:
Omar Chaparro is one of the most revered and popular Latin actors and comedians in Mexico and the U.S. His loyal fanbase of almost 10 million followers on digital and social media points to his on-screen likeability, witty and humorous takes on life, and relatable nature. His breakout roles on the American screen include Michael Berry’s film “Stuck” and “Show Dogs,” directed by Raja Gosnell and starring Will Arnett and Natasha Lyonne. Chaparro also appeared in “Pokemon Detective Pikachu,” sharing credits with Ryan Reynolds and Justice Smith. Some of his biggest film projects include “Compadres,” which was directed by Enrique Begne and starred Eric Roberts and Kevin Pollak, Netflix’s original film “Como Caido del Cielo,” and “No Manches Frida,” where he shared screen credits with Martha Higareda. “No Manches Frida,” to date, is still one of Mexico’s top five grossing films.
About Estrella Media, Inc.
Estrella Media, Inc. is a leading Spanish-language media company creating video and audio content for multi-platform distribution in the United States and worldwide. Estrella Media is one of the largest U.S. producers of Spanish-language video content, producing over 4,000 hours annually of news and entertainment programming at its Estrella Studios and a library of over 20,000 hours of available original entertainment programming.
Estrella Media informs and entertains U.S. Hispanic television audiences on the EstrellaTV national broadcast network, over 45 owned or operated stations in leading Hispanic markets, and through free ad-supported streaming platforms airing EstrellaTV. Audiences can also access Estrella News, the first 24/7 Spanish-language multi-platform news network in the U.S.
Estrella Media is also one of the leading producers of Spanish-language audio programming and events. The company’s Don Cheto Radio Network features one of the nation’s most popular radio talents. Estrella Media’s highly-rated radio programming is broadcast on its radio stations in the top U.S. Hispanic markets and streamed on digital media platforms. Estrella also produces large-scale music festivals, concerts, and special events throughout the U.S.
To learn more about Estrella Media and see company updates, please visit Estrella Media. Follow us on Twitter @Estrellamedia_, Facebook @Estrellamediainc, and LinkedIn @Estrella Media, Inc.
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